Mmm Mmm Good
Mmm Mmm Good
As Creative Brand Manager at Smoothie King, there was no shortage of great work, from viral moments in social to a full rebrand and new food menu launch. At one of the top 5 fastest growing franchised restaurant concepts, I led the creative direction and management of all print and digital marketing materials for the brand system and local stores. Leading a small team of designers and copywriters in conjunction with our AOR, we developed a new brand identity system, supported a new food launch and managed the creative across 1300+ stores resulting in record breaking year-over-year growth.
Responsibilities: Creative Direction, Brand Management, Design & even a little copy
Shout-outs:
Katy Farley - Design
Neiman Ward - Design
Erin Knighton - Copy