Mmm Mmm Good Design!
Mmm Mmm Good Design!
As Creative Director for Newk's Eatery July 2021-June 2024, I managed all evergreen, promotional and local store marketing assets for the brand. With over 100 stores and growing, Newk's Eatery has gained year over year positive growth. During my time managing the creative team and creative direction we rebranded with a new tag line, revamped the website, updated the App experience, started Newk's Rewards loyalty program and gave the brand a whole new life. Read more about the rebrand HERE. I created all apparel, packaging, in-store design elements including menu redesign and all collectable cup art while working with vendors on exceptional output. I designed 80% of all day to day creative assets such as print, digital ads, emails and social as well as managing photography, videography and motion graphics.
Responsibilities: Creative Direction, Art Direction and Design
Shout-outs:
Terry Ranson - Motion Alchemist
Emma Gulitti - Design